My name is Brandon O’Brien. My day job is working as a Consultant to retailers at the national and regional level, helping them calibrate and measure the effectiveness of their customer loyalty programs. In my spare time I enjoy playing the drums, riding my bike, and spending time with my family. The opinions expressed in this blog are my own and not related to any of the clients I work with or the company I work for. Thanks for reading and please free to share any suggestions or opinions. After all, consumer engagement is more art than science. . . .