Category Archives: Loyalty Programs

Perks with Perka

Posted on August 3, 2012 by brandonopdx

As you may have noticed, there are a ton of companies with a smartphone app for customer loyalty. When I type in the word ‘loyalty’ on the Android app store (Google play), the query returns ‘at least 1000 results’. The … Continue readi...

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Airline loyalty programs announce micro perks

Posted on October 19, 2011 by brandonopdx

Lets face it, flying (assuming it was fun at one time) isn’t that fun anymore. My wife and I just returned from a vacation in the Caribbean on American Airlines. The flights were packed to capacity. We were offered complimentary drinks, &helli...

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Lessons in Customer Loyalty from a Paper Punch Card

Posted on September 27, 2011 by brandonopdx

One of my favorite things to do on the weekends is head over to Blue Kangaroo, my local coffee shop. I’m drawn by the micro roasted coffee. My toddler is a fan of the cinnamon rolls (yeah, I like them … Continue reading →...

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Lessons in Customer Loyalty from the local Ice Cream Man

Posted on August 26, 2011 by brandonopdx

Watermelon Whirls and Bubble Gum Swirls. Popsicles and Fudgsicles. All flavors and pushups too! My two boys (ages 6 and 3) don’t know a whole lot about loyalty programs, but they are well versed in the contents of the ice … Continue read...

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Google announces acquisition of Portland food cart Spaghetti al Ragu

Posted on August 24, 2011 by brandonopdx

Well, not exactly. But the food cart did enter a deal to license the technology of a real life Google acquisition, the mobile loyalty app ‘Punchd.’ Punchd has a noble aim: to create space in our wallets and on merchant … Continue r...

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Groupsquare Fourpon: New Functionality, Same Lack of Intelligence

Posted on August 22, 2011 by brandonopdx

It was announced last month that the location based social networking site Foursquare had decided to join forces with Groupon. Now, I can see why Foursquare would want to partner up here. Groupon’s core competency is the elegance with which &he...

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Bing Rewards

Posted on August 1, 2011 by brandonopdx

After digesting a great article in the Sunday New York Times about Microsoft’s underdog status in the world of search (http://tinyurl.com/3m5fday), I decided this morning to give the ‘Bing’ search engine a fresh look. When I navigat...

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Getting hip to Foursquare

Posted on July 22, 2011 by brandonopdx

Guess I gotta eat my words. In a previous post I dismissed as frivolous a colleagues announcement that she had unlocked the ’10 hundreds’ badge in foursquare. Then I started playing with the app. I’ve been checking in religiously (t...

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Just sitting here watching the wheel (of awesome) go round and round. . .

Posted on July 18, 2011 by brandonopdx

A few days ago I downloaded the Happy Star Rewards Program app launched earlier this year by Carl’s Jr/ Hardee’s. As mobile apps for the fast food industry go, this one is pretty cool. Like Foursquare, it is a location … Continue r...

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Not everyone can be like Starbucks

Posted on June 28, 2011 by brandonopdx

In my last post I was comparing the Starbucks loyalty program to the gift card ‘top off’ de facto loyalty program offered at my local Peet’s coffee. While I personally prefer Peet’s, and the deal there offers far more value &h...

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